Year 1987 saw the launch of a new line of
Nike Shoe. This new line of shoes that shook the world with its innovatively
advance air sole technology was Nike Air Max. Since its introduction lot many
changes have been done to the original model.
The campaign started with the punch line:
A little less hurt. The campaign made a strong appeal in the minds of the
people with using athletes in the promotional campaigns.
Most of the shoe models use a cushioned
heel at the bottom that is observable from the side.
Major types of cushions used were as
follows -
Tube Air
Zoomed Air
Tuned Air
Year 1985 saw the launch of Dunk as the
shoe for the basketball players. They named it Nike Dunk SB. They initially
targeted only the basketball players. Even the technology embedded was so as to
support the sporty features of the shoe. In the year 1998, the dunk range of
shoes was re launched as a fashion icon amongst the youth. In comparison to the
Nike's original shoes, the Dunk range of Nike was basically launched as a lower
profile shoe. But the sole was lighter than the parent shoe. To popularize the
Dunk range, Nike even launched a program called "College Colors"
Programs.
The Dunk range was further expanded to
Nike Dunks High, Nike Dunks Low and Nike Dunks Mid. The Nike Dunk Highs are a
mouthful to say and certainly eyeful to look at. In comparison to Dunk High
Shoe line the Nike Dunks Low and The Nike Dunks Mid range shoe have a street
style but certainly with high performance quality. As a real treat to women, Nike
introduced an exclusive collection of shoes which looked absolutely sporty,
trendy and inspiring. If you are a fashion lover and desire to be with ultra
look, then Nike shoes can stand up to your expectations. The designs look
inspiring, yet they come with feasible rates where everyone can sizzle with
dashing look.
Air Jordans -
Air Jordan is also called "The Best
Shoe Ever" or "MJs". This line of shoes were designed especially
or Michael Jordan and was named after him. Michael Jordan being a professional
Player for Basketball, his name was certainly the best brand endorsement. Even
after Michael Jordan have retired from the game but still this shoe in his name
is very much popular. Now Michael Jordan is sold under the Jordan brand. So, it
is jokingly said that Jordan Brand has renowned a basketball player. The
signature shoe model, a variant, of the same has also been launched recently.
Women's Air Jordans: On the first time
launch of Air Jordan's Women collection, Nike promised to deliver the same
quality and commitment to this range that it had shown previously in men shoe
line. The Women air Jordan shoes were surely no exception to that. As much as
the male fans the female fans were enthusiastic about owing Jordan Air shoes.
The Women's Air Jordans comes with wide ranging collections and you can spend
some time to surf the net for finding your choice of collections.
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