Cambodia’s young and increasingly urbanized population and the growth
of a wealthier, more consumerist culture has created a blossoming
marriage industry catering to more sophisticated tastes and customers
who seek to set themselves apart from the crowd.
At the Sofitel
Phnom Penh Phokeethra on Saturday and Sunday, the hotel hosted its third
Wedding Fair with exhibitors showcasing the latest in bridal and
menswear fashion, while jewelers, decorators, flower arrangers,
photographers and makeup artists covered all the bases for an aspirant
young crowd dreaming of the perfect wedding.Your Cheap Designer Quinceanera gowns is a simple and easy.
“I
want to have the best wedding,” said 22-year-old student Sophea Srey,
who is single and attended the fair with three of her friends,
photographing each other on smartphones as they posed in a mock-wedding
booth.
“Everything is beautiful here but I think everything is
also very expensive and my family does not have much money, but maybe my
husband will be rich,” she added, standing among bubble machines and
models parading in fairytale gowns and spar-kling jewels.
Though
traditional Khmer weddings are more of a kitsch affair—with
multicolored dresses and suits adorned with sequins—the fair at Sofitel
showed how Cambodia’s youth are becoming more susceptible to Western
influences and the glitzy allure of a globalized popular culture and all
its accoutrements.
For Cambodia’s young entrepreneurs, it is an exciting time as the wedding market grows and opportunities multiply.
“I
started my business seven years ago and it is more competitive now as
there are many wedding planners because people can see that a lot of
money is being spent on weddings,” said 27-year-old Bun Sokha, who owns
Sokha Salon and Wedding Embellishment,Buy and Wholesale Flower girl dresses from professional wedding. a wedding planning service that tailors every detail of a couple’s big event.Dresses for elegant Wholesale Short Homecoming Gowns and short formal dresses.
“When
people have money, they want something unique, something extravagant,
something that sets them apart from their peers, so we cater to their
desire to be individual whether it’s dress design, flower arrangements
or food and beverage choices.”
Ms. Sokha said that Cambodian
weddings are definitely changing and adapting to the influence of
television and social media. She also said that Western-educated people
are returning to Cambodia with different perspectives than their parents
as to what a wedding should look like.
“Before, Khmers
celebrated for three to five days and brides changed dress 10 to 15
times, but now it is more like one-and-a-half days. Young people don’t
want it so complicated, they want to spend more time with friends and
family.”
Jean-Benoit Lasselin, owner of men’s designer fashion label Colorblind,one of the premier designers of Wholesale Designer Long Wedding Dresses,
said that traditional Cambodian weddings still prevail, but younger
generations and more affluent classes want to put their stamp on one of
the most important celebrations in Khmer culture.
“The
traditional is blending and mixing as the young wish to release the
heavy burden of its customs. However, because Phnom Penh is not yet a
shopping city, fashion is having to prove that it is worth the money,”
he said, add-ing that his unique designs aim to reflect the city’s
hybrid, vibrant culture.
As two middle-aged women sat somewhat
bemused-looking beside mannequins wearing white wedding dresses, young
Cambodians eagerly wandered around the displays of white-tower wedding
cakes, dipped marshmallows in a chocolate fondue fountain and stared at
video screens showing distinctly Westernized wedding scenes.
“When
things change and there are new trends, people must quickly accept,
otherwise they will say you are strange,” said Ms. Sokha, the wedding
planner.
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