China Android Smart Phones are increasingly more present within the UK and greatly influence consumer habits.
To what extent are the smart phones impacting on the lives of its users? A report published in 2014 by Deloitte named UK Mobile Consumer Survey gives us some key insights into this query.
Keeping informed, entertained and in touch with family and friends is becoming more and more seamless thanks to the ever increasing popularity of mobiles and handheld devices worldwide. Within the UK two thirds of people (35 million people) now own a smart phone. For the majority of UK mobile users it is the first thing they check in the morning and the last thing before they turn in for the night. One of the main reasons for the increase in mobile activity is thanks to the fact that we can now perform tasks on them that were previously only possible on computers. For example, 2014 saw a sharp rise in consumers checking their bank balances with 40% signing in with a smart phone, 10% more than the previous year. Smartphones are constantly facilitating our daily lives thus leading to this 'addictive' attachment.
On average 18-24 year olds check their phones 53 times a day with a steady decrease in 'looking' correlating with age. The 35-44 age group check their phones 34 times a day while the 65-75s only reach for their phones a mere 13 times in a day.
Another day, another new phone launch in Asia. Although, today announces the unlikely union of Nokia, an up until now Windows-only kinda guy, has decided to switch to Android.
The latest phone series is meant to be low budget and hopes to compete well in Asia where apparently everyone just loves a budget phone.
Android as the winning ticket
When it comes to the smartphone industry, neither Nokia nor Windows have fared very well. Indeed, the flagship windows phone from Nokia has sold a reasonable amount of handsets but is no competition to the big boys.
Related reading:cheaper smart phones
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